Ultime news

The new 3D Target logo

30 September 2026

Every survey starts the same way. Before a 3D model, a cloud of millions of points, a map or an inspection, there is a point. Just one, precise, marked in the right place.

We have worked this way since 2008. We started in Castenedolo, near Brescia, with a clear idea: to give professionals, companies and public bodies a single partner for supply, rental, support and training on measurement instruments and surveying technology. The starting point has stayed the same, while almost everything around us has changed.

Today that point has a shape. We are happy to show it to you.

The point, the crosshair, the space

Take a look at the new logo. The D is split into four blocks. A crosshair runs through them with two thin lines and, where they cross, there is an orange point.

It is the measured point, the one the data comes from.

  • The 3 and the D: the three dimensions in which we read space.

  • The crosshair: the target. Before measuring, you mark where.

  • The orange point: the data, the origin of every survey.

  • The vertical line: it separates the symbol from the name. First the sign, then who signs it.

  • Orange and anthracite: the energy with which we innovate and the rigour with which we work.

Behind every project there is someone who needs to trust a number. The logo reminds us of the commitment we make to you: precision, trust, continuity.

From 18 years ago to today: the road so far

A new logo does not come out of nowhere. It comes from what we have built.

Over the years we have worked alongside the manufacturers we represent, including DJI Enterprise, Leica Geosystems, Wingtra, Ouster, Pix4D, Cubert, MicaSense, Sentera and Teledyne FLIR. We opened an in-house laboratory for support and calibration, built an R&D department for custom integrations and organised training at our premises, in the field and online.

We left our offices to go where the work really happens: into the fields with the 3DT Agras Road Show, among surveying professionals with the 3DT Geospatial Road Show, and in the air with our Demo Days. We earned ISO 9001:2015 certification and tested technologies in the field with partners such as Consorzio Agrario di Parma.

Every step started from a point and took us to the next one.

And now? We accelerate

A new logo is a starting point, and we take that literally. From today 3D Target accelerates on every front:

  • Wider product coverage: we are expanding the catalogue along the whole data chain, from drones and laser scanners to LiDAR, RGB, thermal, multispectral and hyperspectral payloads and 360° cameras. We follow our partners' news closely, from the new C5/C6 conformity standards to solutions for BVLOS operations.

  • More training: programmes such as the DJI Advanced GEO Product Training offer certified skills in photogrammetry and LiDAR, and more will follow.

  • More presence in the field: our road shows keep stopping where you work, from farms and construction sites to technical firms and public bodies.

  • More support and calibration: the in-house laboratory and technical support remain the heart of our service, because the reliability of data depends on how an instrument is looked after.

  • More custom solutions: our R&D department works on integrations and customisations designed around your operating scenarios.

  • More rental and services: with and without an operator, so you have the right equipment at the right time.

Our goal does not change: to help you measure, understand and interpret what is and what will be. What changes is the speed at which we do it.

What changes for you

Nothing you know goes away. Same team, same laboratory, same contacts: +39 030 5357677 and info@3dtarget.it. What changes is our image, which will gradually appear across our website, social channels, documents and materials.

Thank you

Thank you to those who have been with us for years and to those who are discovering us today. The point we start from is always the same: your challenge, our technology.

Contact us